German football giant Bayern Munich has got Continental (German manufacturer of tyre and automotive components) as its sponsoring partner till 2015.
Nikolai Setzer, Continental’s executive board member and the head of the Passenger and Light Truck Tires division said, “We are delighted with the attractive possibility our role as exclusive tyre partner offers to link two premium brands, Continental and FC Bayern Munich. This adds a further component to our international football sponsoring strategy. Hooking up with Germany’s most successful football club and the one best known around the world boosts the image of the premium Continental brand as a tyre renowned nationally and internationally for its safety and braking performance.” He added that, “After achieving a further double victory and making it into the final match of the Champions League this past season, FC Bayern Munich now plays in televised Bundesliga (Germany’s national football league) action to a growing fan community in the millions in- and outside of Germany. This certainly includes viewers in growth markets we have targeted in Asia. The team’s numerous international appearances outside of regular competition further boost FC Bayern Munich‘s very high degree of visibility in connection with our premium Continental brand. FC Bayern Munich stands for a highly professional and impassioned approach off the playing field, too. These are attributes that perfectly match our products and our brands.” (as reported by Eufootball.biz)
Continental will be sponsoring DFB football cup competition in Germany and has announced a deal with Major League Soccer in the US also recently.
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